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Visual system development
The scope of this project involved complete branding for Dreamery, an app that assists individuals in recalling and controlling their dreams. A significant and rewarding challenge during the project was to create and encapsulate the company's voice in the branding, given that there was no prior branding to reference. The visual components of the branding system were inspired by picturesque, pastel-colored, and surreal scenes that one might encounter in their dreams.