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Visual system development
The project encompassed end-to-end branding for a pizza establishment known as Flying Pizza. A notable hurdle was presented by the fact that the restaurant had no prior branding, thus placing the onus on me to create a distinctive voice and personality for the brand. After careful consideration, it was determined that the optimal approach would involve branding the restaurant as a casual and enjoyable dining destination. Consequently, a vibrant color palette, accompanied by cartoon-style graphics and patterns, formed the core visual elements of the branding system.